March 17-19, FIC 28th China International Food Additives and Ingredients Exhibition in Shanghai National Convention and Exhibition Center grand opening. The exhibition attracted industry pioneers, experts, scholars and professional visitors from home and abroad. With AKK AM06™, Berberine hydrochloride, Disugar® Mulberry leaf, TiRoxC® Prickly pear and other product solutions, Tech-inno Health became one of the focus of the exhibition with innovative formulae and hot technology applications, and in-depth exchanges with customers at home and abroad to explore the future trend of the food industry.
China's probiotic market outbreak, the dominant strains will reshape the pattern
According to the analysis of the International Probiotic Association (IPA), China has become the world's second largest probiotic consumer market, and the market size is expected to be close to 200 billion yuan by 2028. China's growth rate (26.7%) is far higher than the global average (7.4%), but its per capita consumption (0.4 US dollars) is still significantly lower than that of European and American countries, and there is huge room for growth.
In such a huge market, product homogeneity competition is severe, and the safety of strains faces many challenges. AM06™ is the only breast milk derived AKK strain that offers a higher safety profile than traditional faecal isolation of AKK. At the same time, it has the advantages of low toxicity, high genetic stability, high pH and bile salt tolerance, and is an ideal candidate for probiotics.
From efficacy to safety and effectiveness, natural plant raw material attributes leverage consumer trust
With the upgrading of consumption and the promotion of health awareness, the market's demand for products has shifted from simple efficacy to a new stage of "safety and effectiveness", and the raw material system with natural plant extracts, organic ingredients and traditional herbal ingredients as the core has become a key fulcrum to leverage consumer trust because of its transparent ingredients and traceable sources.
At the exhibition site, functional products with natural plants and herbs as the core continued to ignite attention, among which the sugar and lipid management series, oral beauty series and liver protection series became the focus of customer consultation. Sugar and lipid control solutions based on ingredients such as Disugar® mulberry leaf, TiRoxC® Thorn pear, PARADOXINE™ Heaven Pepper are regarded as innovative tools in the weight management market. VisionGud® Blueberry anthocyanins, InSKN® Cherry blossom, emery seeds and other "ingested and external" ingredients redefine the new standard of oral beauty. In the field of liver protection and alcohol relief, black ginseng, LivCynara™ artichoke, puerariae, etc., have shown remarkable effects on liver cell repair and alcohol metabolism . This nature-based research and development orientation not only accelerates the modernization of traditional efficacy ingredients, but also injects momentum into cutting-edge fields such as precision nutrition and personalized health management.
Focus on the depth of research and development, use technology to unlock functional food differentiation password
With the refinement of consumers' health needs and the improvement of scientific cognition, relying solely on marketing packaging or basic formulations has become difficult to form a differentiated advantage. Focusing on the deep breakthrough of technology research and development, in order to get out of the homogenization dilemma and build long-term competition barriers, we must focus on the deep breakthrough of technology research and development.
BioProdEx® embedding technology, DIMT™ digital combination decoction and direct drink technology are becoming the core solutions to break through the pain points of traditional dosage forms. BioProdEx® encapsulation technology can not only cover the bitter odor of functional raw materials, but also improve the stability and bioavailability of active ingredients through targeted encapsulation of liposomes, microcapsules and other carriers. DIMT™ digital combination decoction relies on precise temperature control and AI ratio optimization to transform the traditional cooking process into a standardized production process, which solves the pain points of turbidity precipitation and unstable taste of traditional decoction. The direct drinking technology converts the product into instantly soluble particles, breaking the restrictions of the traditional brewing scene, and meeting the dual expectations of consumers for "convenience" and "experience".
The three technologies, from raw material treatment, process innovation to the use of scenarios for the full link optimization, not only reconstructs the sensory experience and efficacy threshold of functional food, but also builds differentiated competitiveness with technical barriers, driving the industry to the "scientific evidence, convenient and friendly" high-value track to accelerate iteration.
FIA and CPHI look forward to continuing in 2025:
The 3-day FIC exhibition came to a successful end, but Tech-inno Health's exploration of innovation in the food industry will never stop. Thank you for every customer and peer to visit the booth, your recognition and suggestions will be our driving force for continuous improvement. In the future, Taiyi Health will continue to uphold the concept of "better integrating health into life" and join hands with industry partners to inject more vitality into the high-quality development of the global food industry! We look forward to seeing FIA and CPHI together again in 2025 to draw a new chapter in the industry!